CJ | Nike ' Winning isn't for everyone'

You can’t win them all, but you should sure as hell try. Bring on the odds, play like you mean it. Because if you don’t want to win, congrats. You’ve already lost.”

For the Olympics this year, Nike launched their global campaign: Winning Isn’t For Everyone. 

Featuring our brilliant CJ, the film watches him bring his own magic to the basketball courts. To add more sparkle, the campaign insights came from Nike’s very own athletes, with content features also from: Kobe Bryant, LeBron James, Giannis Antetokounmpo, Kylian Mbappé, Serena Williams, Sha’Carri Richardson, Sophia Smith, Bebe Vio, Qinwen Zheng, Cristiano Ronaldo.

As for the campaign motto: It’s for those who do whatever it takes.

• Clients: Nike, Olympics 2024

• Atmosphere talent: CJ Hayden 

• Casting: Leanne Flinn Casting