Leon, Aad & George | Sainsburys TU

At the beginning of 2020, with lockdowns in place, most people were getting dressed for comfort and concentrating on making their top half look good for Zoom calls, rather than dressing as they normally would. When the restrictions were lifted Sainsbury’s Tu wanted people to be able to start celebrating getting dressed to go out again.

Not only that they wanted to inspire the nation to get dressed with their wellbeing in mind, with the campaign line “Dress well. Feel good”. Our job was to bring this to life in a partnership to drive awareness and consideration of Tu’s stylish and quality clothes.

Featuring our classic models LEON & AAD and our gorgeous non binary model GEORGE who has the title shot at the end, its nice to see a high street brand understanding that clothing has no gender.

AGENCY @atmospherefaces
CASTING @camillaarthurcasting
PRODUCTION @portasagency