Trina | Body Form

AMV BBDO London’s #LetYourBodyFlow campaign follows on from its years of taboo-breaking work to focus on beautifying and celebrating periods. 

To launch its new period pants, Bodyform created a campaign that’s all about beautifying, poeticising and celebrating periods.

#LetYourBodyFlow showcases real people in real situations, shot beautifully and empathetically. They are empowered, but not posey, comfortable in their skins and in the pants. At the centre is the realism of all different kinds of blood; shooting in creative ways to make blood into art. Changing the way we see periods from disgusting or shameful fluids that should be hidden, to something cinematic and fundamental.

We supplied TRINA to bring the glamour to the latest campaign for Body Form.